Marketing agencies help all kinds of individuals and companies. There are so many of them these days because marketing is a vital part of virtually any business model. If you’re running a company, but you haven’t mastered marketing yet, contacting an agency and asking them to help you makes perfect sense. The expenditure will doubtless seem worth it when you start getting more business.
For instance, you might look into marketing for attorneys if you’re not seeing as many customers as you would like. This matters when you’re just starting out in the legal niche, but you may also try it if you find that you’ve plateaued and you’re not growing the business the way you’d like.
Let’s talk about four specific ways a marketing agency might help your law firm right now.
It Can Add Keywords to Your Website
Many times, law firms will create a website when they first open their doors, but then they won’t focus on it all that much. If you’re a lawyer, then there’s no guarantee that you’ll know anything about what goes into making and retaining a compelling website.
However, neglecting your website often means you won’t see as many customers as you’d like. Conversions happen when more people visit your site, and that won’t happen if you’re losing business to other, more established firms in your geographic region.
If you contact a marketing agency and explain what’s happening with your firm, they might bring up your website early in the conversation. They may talk about keywords and ask whether you’ve optimized your site so that it includes them.
They’re talking about SEO, or search engine optimization, when they do this. SEO involves making your site more attractive to not just the individuals who visit it, but also the Google web crawlers that figure out where your site should go in terms of search engine ranking position.
To beat out some of the other sites that offer similar services to yours, it’s helpful to do some keyword research. A marketing agency can do that for you with some of the many tools on the market today.
They will come up with keywords to feature prominently as part of your website copy. That should boost your site up the rankings, and more visits and conversions should soon follow.
It Can Write Some Blogs for You
A marketing agency might also employ a staff writer. If they don’t, they may have a connection to a freelance writer who can churn out a few blogs for you.
Having a blog on your website means you frequently have fresh content. If you can post a new blog each week that answers questions individuals might want to discuss who visit your site, that can lead to conversions as well.
If you’re unsure what topics the marketing agency’s writer should cover, you might ask the agency to conduct a focus group. It’s a great way to learn what topics preoccupy your potential clients.
It Can Send a Photographer to Get Some Professional Photos and Videos
Maybe the marketing agency will look at your website and feel it’s not visually attractive. That can make a difference when you’re trying to drum up new business.
If you’re just using stock photos that have very little personality, that might repel some individuals who visit. Instead, the marketing agency should have a professional photographer on the payroll. They can take some full-color shots of your offices, or they might get some pictures of you standing in front of a courthouse. They may produce videos instead.
Featuring those photos and videos on your website should create a much more dynamic experience for anyone who visits. These visual elements may convince them to pick you over a competitor.
It Can Handle Your Social Media Messaging
A marketing agency can also create social media accounts for your firm if you don’t have any yet. They can also run them and post content on them regularly.
You might not feel sure what kinds of content a law firm should talk about, but you can discuss that with the agency to see if they have some ideas. There’s no overemphasizing how much using social media matters for businesses in the modern era, and that certainly includes law firms.
Make sure you find a firm that’s knowledgeable about the legal niche. Their involvement might end up turning your fortunes around and propelling you to the top of your industry.
